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Freelance Marketing Director

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Flexible access to senior marketing expertise without adding headcount

 

We provide the strategic planning and project management functions for organisations with limited - or without - in-house marketing & business development teams. We work with business leadership to shape their brand, define their market position, set KPIs and align marketing & business development activity to deliver on business goals. 

 

Functioning as a marketing business partner, we provide "in-office" days to clients. This means we are physically present in your office - working on your projects, meeting key executives & clients, mentoring marketing team-members and helping to shape the culture and approach of the business.

 

We design our services around your business requirements and they are usually a mix of strategic and/or tactical:

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Strategy Development. 

  • Overall business plan review

  • Defining market position vis a vis competitors

  • Brand DNA & development work

  • Establishing a clear marketing strategy and detailed plan to support business goals

  • Key messaging & development of tone of voice

Business Planning.

  • Collaborating with business unit leaders on practice/unit planning and setting specific marketing goals 

  • Creating multi-platform marketing & BD plans to engage multiple markets, encompassing business development, relationship management, brand & corporate communications programmes, digital marketing, content development & distribution, events & sponsorships

KPIs & Protocols.

  • Setting KPIs for all platforms & activity type based on business goals

  • Scorecard development - monitoring, measuring and reporting results against KPIs regularly

  • Establishing protocols and templates for how marketing should be done - such as content development, tendering, client management, internal comms processes

Team & Agency management.

  • Selection of 3rd party agencies & consultants

  • Execution of programmes with in-house marketing team and creative/PR agencies

  • Mentoring, structuring and hiring in-house marketing & business development staff

  • Internal communications related to marketing

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