Giving key marketing projects the resources and expertise to succeed

 

When an initiative or campaign of particular importance cannot be created or managed in-house, due to gaps resources or expertise, we can provide the strategic, planning and channel expertise, as well as the execution of the campaign itself.

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We have also regularly worked on campaigns and initiatives alongside in-house teams or other external contributors, building on and amplifying work already done, in areas such as:

 

• Sector campaigns to build brand awareness & lead gen

• Topic driven campaigns to position expertise in key areas of growth or market interest

• Corporate social responsibility communications targeting internal & external stakeholders 

• Client development initiatives including client interviews, internal skills development and ongoing relationship management protocols

• Channel specific campaigns to improve performance

• International market awareness campaigns to generate leads and referrals

• Employee engagement initiatives targeting staff in support of culture and values alignment

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Campaigns typically include an integrated mix of marketing, communications and business development activity such as market research, expertise profiling, messaging, business development / client development targets, campaign specific materials, corporate communications, influencer engagement, digital marketing, content marketing, advertising, events, sponsorship and more. Our approach follows four phases: